Social Media Marketers can take a lot from Adobe’s Recent Social Intelligence Report

Report Summary:

Social networks will continue to make changes to entice marketers to invest in brand pages, advertising, and overall social strategies. To get the most out of social media investments, marketers will need to adapt to frequent algorithm changes and should look to make more pinpointed investments into targeting and management of social media ad and post spends.

More on the Report at SocialMediaToday.com.

Steps to Solve Social Media Crisis

We have heard enough about the social media crisis by corporates in the distant past as well as in the not-so-distance past. Do you remember the infamous #aurora hashtag backlash?

The best methodology to handle a social media crisis starts with anticipating it. Read more on it in the article – Social Media Crisis: 9 Steps to Solve it